Florists charge 300% markups on identical arrangements labeled 'wedding'

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Florists routinely quote wedding flower arrangements at 2-4x the price of visually identical arrangements sold for corporate events or funerals. The same dozen roses in the same vase with the same greenery costs $150 for a "dinner centerpiece" and $450 for a "wedding centerpiece." This matters because flowers are the third-largest wedding expense after venue and catering, averaging $2,500 nationally, meaning couples lose thousands to a pure labeling tax. The markup persists because wedding pricing is opaque by design — florists rarely publish wedding rates, requiring consultations that create information asymmetry, and couples have no benchmark to know they're overpaying since they only plan one wedding.

Evidence

https://www.costofwedding.com/index.cfm/action/articles.detail/post_id/42

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